Commercials featuring anthropomorphic food products come in two varieties: those that discourage you from eating the food product and those that encourage you to eat the food product.
The former makes sense. Chick-Fil-A has cows trying to convince people to eat more chicken because that will result in fewer people eating beef. It's a simple example of rational self interest.
Frosted Mini Wheats
Then there are commercials like those for Frosted Mini Wheats, where animated pieces of breakfast cereal encourage people to eat them. In Kellogg's Land, cereal is sentient and is happy to be a martyr. Every bite is a suicide, followed by the desecration and digestion of the corpse.