Sunday, May 24, 2009

Less Than Or Equal To Or Greater Than

I get the distinct feeling that, sometimes, marketing is just about filling space with words. I don't know how else to explain a subway advertisement promising that "right now, you can save up to $1,000 or more a year".

It may not make sense, but, logically, it is always true.

Doesn't the "or more" obviate the "up to"? I guess to a marketing copywriter, 2 gimmicky claims are better than 1, even if they contradict each another.

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