Sunday, February 1, 2009

A Commitment to the Future of Dermatology

In a Costco flyer that arrived in the mail yesterday, there was an ad for a moisturizing lotion named Cetaphil (available in convenient 32 oz quantities). The name caught my attention, as it sounded more like a vitamin for old people.

At first I was going to write "gerontological vitamin", but I wasn't sure if "gerontological" is actually a word, and if it is a word, if I was spelling it correctly. A quick internet search turned up that, yes, it is a word, and that I spelled it correctly.

Like sands in the hourglass

The search also revealed that there is an association called The Gerontological Society Of America. The honesty of their logo is refreshing. But I digress...

I was writing about the ad for Cetaphil, the moisturizing lotion. Featured prominently in this ad is the logo for Galderma, the company that makes Cetaphil.

Galderma: Committed to the Future of Dermatology

First off, in an age of widespread suspicion of the motives of the pharmaceutical industry, why would this company choose a name like "Galderma"? Was that the most sinister-sounding name they could come up with? Which of the following does "Galderma" bring to mind:
  1. A demon who, when his name is properly pronounced, will enslave all of humanity, and is reserving an exceptionally torturous form of servitude for the unfortunate fool who summoned him forth.
  2. A Brazilian death metal band whose lead singer recently died in an unexplained incident involving Cacha├ža and a child-size Barney costume.
  3. Something that Captain Kirk shouted during one of the Star Trek movies.
  4. A joint venture between Nestle and L'Oreal which provides products that meet the needs of dermatology patients and physicians.
And then, why would they pick the slogan "Committed to the Future of Dermatology"? They are committed to perpetuating the need for dermatological products? Do they need to rub our noses in it? It's like ConAgra being committed to "the future of hunger", or Monsanto being committed to "the future of crop failure".

2 comments:

mom said...

too much time on your hands son

Anonymous said...

If I didn't know better I would say you were drunk or High when you wrote this.